Create an completely unheard of, and exciting partnership for the Swedish fashion brand Chimi Eyewear.
Art Direction: Tobias Frelén
Copywriting: Adam Lundgren and Jakob Hjulström
![](https://cdn.myportfolio.com/47cb2047-7440-4241-96e8-13b13b1a2d44/633c842e-2698-4556-acaa-b997945b5ba8_rw_1920.jpg?h=855031150f57aacc382707412614750a)
![](https://cdn.myportfolio.com/47cb2047-7440-4241-96e8-13b13b1a2d44/7c91a74b-92f1-4275-a4d5-59658f58ac7b_rw_1200.jpg?h=79002ec35b0a2109bf92ab80397c0e98)
![](https://cdn.myportfolio.com/47cb2047-7440-4241-96e8-13b13b1a2d44/fd1e8ff3-1cff-4b17-b8dc-ae29c3db8a17_rw_3840.jpg?h=92a7cd8a234a9eb263a6ce25a51a682c)
![](https://cdn.myportfolio.com/47cb2047-7440-4241-96e8-13b13b1a2d44/437ffcc2-2a4d-49d8-b5fb-e6d931d174c1_rw_3840.jpg?h=5a1b84c9cadb1f61c95c4689e556c5a6)
![](https://cdn.myportfolio.com/47cb2047-7440-4241-96e8-13b13b1a2d44/b5f26a0f-0c4f-408e-9991-56b853eeefe3_rw_1920.png?h=8222f515692d6e6fb9a10c2d3d9acd2b)
![](https://cdn.myportfolio.com/47cb2047-7440-4241-96e8-13b13b1a2d44/9566ef51-3616-456c-8038-2934ff28fb5c_rw_1920.jpeg?h=2e9d4f1b4069fc45892a48ba918d6346)
![](https://cdn.myportfolio.com/47cb2047-7440-4241-96e8-13b13b1a2d44/3114fe5e-0b6d-4416-8f19-d72f683cfbc6_rw_1920.jpg?h=03016364f2b2897d5d5e88ffd92faba1)
![](https://cdn.myportfolio.com/47cb2047-7440-4241-96e8-13b13b1a2d44/aabd22d0-0307-470d-93f7-9855c958f21f_rw_1920.png?h=01989eda7e83beb1588e8ceeeeb3c8be)
![](https://cdn.myportfolio.com/47cb2047-7440-4241-96e8-13b13b1a2d44/468cadcb-5187-45b1-ab2f-f2af61d3c300_rw_3840.jpg?h=abc388db1ac1d9bee7de0c86e517e9ac)
![](https://cdn.myportfolio.com/47cb2047-7440-4241-96e8-13b13b1a2d44/702d0aca-c67e-4b75-afc7-5ffcb23701ba_rw_1920.png?h=6db19a8f2ad753160bf298bfb3bad471)
![](https://cdn.myportfolio.com/47cb2047-7440-4241-96e8-13b13b1a2d44/2aa5d158-38f1-405b-b38c-8a969a4cf639_rw_1920.jpg?h=e704cf17651c8b21af109caa19ac5493)
Art Direction: Tobias Frelén
Copywriting: Jakob Hjulström & Adam Lundgren